6 Reasons to Shop Small During the Holidays

1. Small businesses give back (more) to your community

When you support a local business, you’re also supporting your town, city, and neighborhood. Business pay sales taxes to the city and county the business is located in. Stray to a big box business elsewhere and that money isn’t benefiting your community at all. Plus, that tax money is used to support public schools, parks, roads, and sidewalks, as well as fund public service workers, like firefighters.

What’s more, according to Civic Economics, “on average, 48% of each purchase at local independent businesses is recirculated locally, compared to less than 14% of purchases at chain stores.”

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